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Sign InBinance has integrated the Predict.fun prediction market directly into its mobile app, with all transactions being executed on the BNB Smart Chain. To lower entry barriers, the platform is subsidizing gas fees, allowing retail users to participate in event-based betting without technical hurdles. This strategic move positions Binance to capture a share of the burgeoning $20 billion prediction market, directly challenging established players like Polymarket and Kalshi. While Binance acts as the technical gateway for Predict.fun, it does not operate the underlying markets itself. The integration is designed to drive engagement and transaction volumes within the BNB Chain ecosystem. By absorbing costs and simplifying the user interface, Binance aims to accelerate the mass adoption of Web3 applications among its global user base.