75% of Americans Lose Trust in AI Shopping Results if Sponsored, Survey Finds

Key Facts

175% of Americans would lose trust in AI shopping results if they were sponsored.

2Consumer brand trust remains strongest in physical stores compared to digital platforms.

3Quad/Graphics and The Harris Poll conducted a national survey on agentic AI shopping platforms.

A new national survey conducted by Quad/Graphics and The Harris Poll reveals significant consumer skepticism toward agentic AI shopping platforms. The study found that 75% of Americans would lose trust in AI-driven shopping results if they were influenced by sponsored content or advertisements. Despite the rapid rise of digital tools, consumer brand trust remains significantly stronger in physical retail environments compared to digital platforms. This findings highlight a critical conflict for tech firms attempting to monetize AI through traditional advertising models while maintaining user credibility. Analysts suggest that these results reinforce the enduring value of transparent marketing and traditional retail experiences. As companies shift toward AI-integrated e-commerce, maintaining unbiased recommendations will be essential for long-term adoption. This trend poses a strategic challenge for major players seeking to integrate paid search within AI interfaces.