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StocksMedium•13 April 2026•

1 min read

Morgan Stanley Downgrades Kering to Equal-Weight Amid Gucci Recovery Concerns

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Key Facts

1Morgan Stanley downgraded Kering, the owner of Gucci, to an 'equal-weight' rating.

2Kering stock fell 3% on Monday following the analyst report.

Morgan Stanley has downgraded Kering, the parent company of Gucci, to an "equal-weight" rating, citing skepticism over the pace of its turnaround strategy. Following the analyst report, shares of the luxury goods group fell by 3% on Monday as investors reacted to the cautious outlook. The downgrade reflects a growing sense of fatigue among investors regarding the long-promised recovery of the Gucci brand, which has yet to translate into concrete sales growth. This move comes at a critical time, just days before Kering is scheduled to release its Q1 2026 revenue update on April 14. Additionally, the company is set to host its Capital Markets Day on April 16, where it faces mounting pressure to provide evidence of a financial turnaround. Analysts noted that without clear signs of improvement, the stock may continue to face headwinds within the competitive luxury sector.