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StocksMediumUpdated•Originally published 13 April 2026•Updated 14 April 2026•
1 min read

Jefferies Raises Roku Price Target to $140 Ahead of Q1 Earnings

Key Facts

1Jefferies raised Roku's (ROKU) price target to $140 from $135, maintaining a 'Buy' rating.
2Analysts expect a strong earnings trajectory driven by improving advertising trends and a more favorable revenue mix.
3The new price target implies approximately 40% upside for the stock.

Jefferies has increased its price target for Roku Inc. (ROKU) to $140 from $135, maintaining a 'Buy' rating ahead of its first-quarter earnings. The company is aggressively expanding its international footprint, specifically targeting Mexico and Brazil to drive growth in Average Revenue Per User (ARPU). Roku aims to scale its reach to 100 million streaming households while simultaneously accelerating global advertising monetization efforts. Analysts believe this strategic focus on Latin American markets and global ad revenue will significantly bolster the company's long-term financial trajectory. The revised price target implies a 40% upside, underscoring confidence in Roku's operational momentum and its ability to capture a larger share of the streaming ecosystem.