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Sign InInstitutional investment firms are significantly increasing their exposure to Microsoft (MSFT) and Costco (COST) amid robust financial performance and positive market sentiment. My Personal CFO LLC recently acquired an additional 45,044 shares of Microsoft, elevating the tech giant to the second-largest position in its investment portfolio. Similarly, Curtis Advisory Group LLC expanded its stake in Costco by 56.7% following a quarterly report that exceeded market expectations. Costco reported earnings per share of $4.58 on revenue of $69.60 billion, representing a solid 9.2% increase compared to the previous year. These strategic moves are supported by a consensus "Moderate Buy" rating from analysts and attractive dividend announcements. The increased institutional backing reflects growing confidence in the fundamental strength and long-term growth trajectories of both companies.