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Stocks•8 April 2026•

1 min read

UBS Maintains Neutral Rating on Apple as App Store Growth Decelerates

Key Facts

1UBS maintained a Neutral rating on Apple shares with a price target of $280.

2Apple's App Store growth slowed to 7% during the March quarter.

UBS has reiterated its Neutral rating on Apple (AAPL) shares, maintaining a price target of $280. The decision follows data showing that App Store revenue growth slowed to 7% during the March quarter. Analysts highlighted that the deceleration in this high-margin services segment is a key factor behind their cautious outlook. While Apple remains a dominant market player, the slowing momentum in service revenue suggests limited immediate upside for the stock. The report underscores the importance of the App Store as a critical driver of Apple's overall profitability and valuation. Consequently, UBS remains sidelined until clearer signs of growth acceleration emerge in the company's services division.

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