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Scripps Sports and the Nashville Predators have announced a multi-year media rights agreement to broadcast NHL games starting with the 2026-2027 season. The partnership aims to provide fans in Middle Tennessee and surrounding areas with free, over-the-air access to professional hockey games. This move represents a strategic shift away from traditional cable models toward broader accessibility for the local audience. For The E.W. Scripps Company (SSP), the deal strengthens its local media portfolio and expands its footprint in sports broadcasting. The agreement is expected to drive advertising revenue by capturing a wider viewer base through free-to-air television. This collaboration underscores the growing trend of professional sports teams seeking alternative distribution channels to maximize fan engagement and reach.
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