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Sign InLevi Strauss & Co. (LEVI) shares surged nearly 10% on Wednesday after the company raised its annual sales and profit forecasts following robust first-quarter results. The company reported adjusted earnings per share of $0.42, significantly exceeding the analyst consensus of $0.37, on revenue of $1.74 billion. Analysts praised the firm for achieving consistent growth across both wholesale and direct-to-consumer (DTC) channels, reinforcing investor confidence. This strong performance was driven by resilient demand for premium denim and a successful DTC strategy that helped bolster profit margins. Despite inflationary pressures and geopolitical concerns, the company demonstrated operational resilience amid supply chain fluctuations. Management remains confident in maintaining commercial momentum by expanding its product range and optimizing distribution networks.