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Fox Corporation has announced a strategic partnership with Kalshi, a regulated prediction market, to integrate real-time event contract data into its news broadcasts. This collaboration aims to provide viewers with market-based probabilities regarding major political and economic events as they unfold. By utilizing Kalshi's data, Fox seeks to enhance its reporting with dynamic metrics that reflect real-time market sentiment and investor expectations. While the initial integration focuses on news and policy events, Kalshi indicated that sports data might be included in future updates. This move represents a significant step toward the mainstream adoption of prediction markets as legitimate data sources for major media outlets. The partnership is expected to increase public awareness of event contracts and potentially boost liquidity across these emerging market platforms.
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