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Naitiv has officially launched as the first specialized consultancy firm dedicated to AI-native implementations within the ServiceNow ecosystem. The firm was founded by former leadership from Thirdera, a prominent and established partner of ServiceNow. Naitiv aims to address the surging demand for AI-integrated enterprise workflows and comprehensive digital transformation across various sectors. The company’s initial strategic focus will be on driving AI-led transformation within the Property & Casualty (P&C) insurance industry. This launch strengthens the broader ServiceNow ecosystem and validates the platform's long-term AI-centric growth strategy. While the immediate market impact may be moderate, it underscores the growing maturity and specialization of AI applications in enterprise software.
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