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StocksMedium•7 April 2026•

1 min read

Happy Belly Food Group Enters US Market with First Franchise Agreement in Texas

Key Facts

1Happy Belly Food Group signed its first U.S. franchise agreement for its Heal Wellness brand.

2The first location is situated in Lubbock, Texas, with construction currently underway.

3This expansion follows the company's November 2025 announcement of securing its first U.S. real estate location.

Happy Belly Food Group Inc. (CSE: HBFG) has officially entered the United States market by signing its first U.S. franchise agreement for the Heal Wellness brand. The inaugural location is situated in Lubbock, Texas, where construction is currently underway to prepare the facility. This strategic expansion follows the company's announcement in November 2025 regarding the securing of its first American real estate site. The move represents a significant milestone in the company's strategy to scale emerging food brands beyond the Canadian market. Analysts view this international growth as a positive indicator for the micro-cap company, potentially driving future revenue growth in a larger market. The expansion underscores Happy Belly's commitment to increasing its geographical footprint and strengthening its position in the wellness food sector.

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