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Sign InZacks Investment Research has officially initiated coverage on Charles & Colvard (CTHRQ), issuing a bearish "Underperform" rating. This marks the first time a Wall Street firm has provided formal analyst coverage for the company. The negative outlook is primarily driven by a significant decline in consumer demand and ongoing erosion of profit margins. Furthermore, the analyst report highlights critical liquidity pressures and persistent financial losses that threaten the company's long-term stability. As a micro-cap stock, this initiation of coverage is expected to increase selling pressure on the equity. Investors are cautioned regarding the company's precarious financial position in a challenging retail environment.