KeyBank Survey: 88% of US Consumers Adjust Spending Amid Persistent Economic Pressures

A new poll by KeyBank reveals that persistent economic pressures are forcing a significant majority of US consumers to make frequent and difficult financial trade-offs. According to the survey, 33% of Americans manage daily financial compromises to cover expenses, while another 31% do so on a weekly basis. The data highlights that 88% of consumers have made at least one major financial adjustment in response to the current economic climate. Primary concerns cited by respondents include the rising costs of groceries, housing, and healthcare services. These financial strains are driving shifts in consumer behavior, such as switching to budget brands and canceling non-essential subscriptions. Ultimately, this trend signals a squeeze on discretionary spending that could impact retail performance and broader economic growth projections.