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Macro Economy•6 April 2026•

1 min read

KeyBank Survey: 88% of US Consumers Adjust Spending Amid Persistent Economic Pressures

Portrait of Jerome Powell against a world map with financial charts, red downward arrows, oil barrels, and the Federal Reserve seal.

Key Facts

133% of Americans make daily financial trade-offs, and 31% do so weekly.

288% of consumers have made at least one significant financial adjustment due to ongoing economic pressures.

3Key financial concerns include grocery prices, housing costs, and healthcare expenses.

Version History

1 additional source confirmed this story

A new poll by KeyBank reveals that persistent economic pressures are forcing a significant majority of US consumers to make frequent and difficult financial trade-offs. According to the survey, 33% of Americans manage daily financial compromises to cover expenses, while another 31% do so on a weekly basis. The data highlights that 88% of consumers have made at least one major financial adjustment in response to the current economic climate. Primary concerns cited by respondents include the rising costs of groceries, housing, and healthcare services. These financial strains are driving shifts in consumer behavior, such as switching to budget brands and canceling non-essential subscriptions. Ultimately, this trend signals a squeeze on discretionary spending that could impact retail performance and broader economic growth projections.