FIFA Partners with ADI Predictstreet for World Cup 2026 Prediction Markets

FIFA has announced a multi-year partnership with ADI Predictstreet, designating the firm as its first official partner in the prediction market category. This strategic collaboration aims to provide fans with interactive and innovative ways to forecast on-pitch events and match outcomes. A global rollout of the service is planned ahead of the FIFA World Cup 2026 to maximize fan engagement during the tournament. The move marks the establishment of a new commercial category for FIFA, reflecting the growing mainstream acceptance of prediction markets within the sports industry. Through this partnership, FIFA seeks to enhance the global fan experience using advanced data-driven digital platforms. This development highlights a broader trend of integrating sports technology and interactive solutions to deepen audience connection with major sporting events.