EL7.AI
StocksUpdated•Originally published 6 April 2026•Updated 6 April 2026•
1 min read

Baird Raises Roku Price Target to $120, Maintains Outperform Rating

Key Facts

1Baird raised its price target on Roku (ROKU) to $120 from $110.
2Baird maintained an 'Outperform' rating on the stock, viewing it as one of its top investment ideas.
3The raise is attributed to improving profitability, consistent operational execution, and growing long-term investor interest.

Baird has increased its price target for Roku Inc. (ROKU) to $120 from $110, while maintaining its "Outperform" rating. The firm identified the stock as a top investment idea, bolstered by Roku's significant earnings beats of 144%, 71%, and 92% over the last three quarters, respectively. Analysts attributed the upgrade to this consistent operational execution and a notable rise in long-term investor interest. The report suggests that these impressive financial metrics and upcoming catalysts could further enhance institutional engagement with the streaming platform. This positive outlook underscores Baird's confidence in Roku's ability to navigate the competitive landscape effectively while improving profitability. The revised target reflects a bullish stance on the company's trajectory and its potential for sustained growth. Overall, the data confirms Roku's strong momentum in the digital streaming market.

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