Royal Caribbean and Bank of America Launch Industry-First Tri-Branded Credit Card Program

Royal Caribbean Group (RCL) and Bank of America (BAC) have officially launched the "Royal ONE" and "Royal ONE Plus" Visa Signature credit cards. This initiative marks the cruise industry’s first tri-branded credit card program, integrating Royal Caribbean, Celebrity Cruises, and Silversea into a single rewards ecosystem. The partnership is designed to enhance the guest loyalty experience by providing a unified platform to earn and redeem rewards across all three major brands. Cardholders will benefit from exclusive perks, including bonus points on cruise-related purchases and the elimination of foreign transaction fees. This move is expected to bolster customer retention and drive ancillary revenue for the cruise operator while expanding Bank of America’s co-branded portfolio. Financial analysts view this development as a positive step for long-term consumer engagement within the travel and leisure sector.