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StocksMedium•31 March 2026•

1 min read

Philip Morris Unveils 2030+ Plan as Smoke-Free Revenues Hit $16.9 Billion

Key Facts

1Philip Morris International (PMI) released its Value Report 2025 and the new Value Plan 2030+.

Philip Morris International (PMI) has released its inaugural Value Report 2025, marking the completion of its previous roadmap and the launch of the new 2030+ strategic plan. The report highlights significant progress in the company's transition, with smoke-free net revenues reaching $16.9 billion in 2025. The number of adult consumers using smoke-free products has grown to 43.5 million, signaling strong global demand for alternatives. PMI's new 2030+ plan focuses on enhancing business resilience and driving sustainable growth through smoke-free innovation. This strategic shift aims to solidify the company's leadership in the evolving tobacco industry landscape. The successful execution of this transition is expected to bolster investor confidence in PMI's long-term sustainability and profitability.