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StocksMedium•30 March 2026•

1 min read

urban-gro Enters Global T20 Cricket Market via Lanka Premier League Expansion

Key Facts

1urban-gro, Inc. (Nasdaq: UGRO) announced its entry into the global T20 cricket market through the Lanka Premier League (LPL) Season Six Player Auction.

2The company will operate as Flash Sports & Media, Inc., a vertically integrated sports, media, and experiential platform.

3The auction is scheduled for May 15, 2026, executed via the Innovative Production Group (IPG) platform.

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urban-gro, Inc. (Nasdaq: UGRO) has announced its strategic entry into the global T20 cricket market, marking a significant diversification of its business model. The company will operate through Flash Sports & Media, Inc., a vertically integrated platform focused on sports, media, and experiential content. This expansion centers on the Season Six Player Auction of the Lanka Premier League (LPL), scheduled for May 15, 2026. By leveraging the Innovative Production Group (IPG) platform, urban-gro aims to capitalize on a massive global fan base of approximately 2.5 billion people. The move is designed to monetize high-value media rights and sponsorships within the rapidly growing sports media ecosystem. Analysts view this as a bullish development for the small-cap company, offering potential for substantial revenue growth and expanded market reach.