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StocksMedium•30 March 2026•

1 min read

Formula One Outlook: Apple Media Deal Offsets Middle East Race Cancellations

Key Facts

1Formula One Group is rated 'Buy' with a price target of $85.15.

2Cancellation of Bahrain and Saudi Arabian GPs creates temporary revenue headwinds.

3A new 5-year exclusive U.S. rights deal with Apple boosts media rights revenue by 56%.

Formula One Group (FWONA) maintains a 'Buy' rating with a price target of $85.15, despite facing temporary revenue headwinds. The cancellation of the Bahrain and Saudi Arabian Grand Prix races has impacted promoter fees in the short term. However, a landmark five-year exclusive media rights deal with Apple in the United States is set to transform the company's financial outlook. This agreement is expected to boost media rights revenue by 56%, significantly outweighing the losses from race cancellations. Analysts believe the strategic shift toward streaming via Apple TV+ secures a robust long-term growth trajectory for Liberty Media. Investors are closely watching the integration of digital broadcasting as a primary driver for future valuation.

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