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StocksMedium•28 March 2026•

1 min read

Macy’s AI Shopping Assistant Drives 400% Increase in Customer Spending

Key Facts

1Macy’s launched an AI-powered shopping assistant called 'Ask Macy’s'.

2Customers who use the new AI tool spend nearly 400% more than those who do not.

Macy’s has officially launched its new AI-powered shopping assistant, 'Ask Macy’s,' as part of a broader digital transformation strategy. Early data reveals a significant impact on consumer behavior, with customers using the tool spending nearly 400% more than those who do not. This initiative is a core component of the retailer's plan to reverse declining sales trends and strengthen its market position. By leveraging generative AI, Macy’s aims to personalize the shopping experience and increase average basket sizes across its e-commerce platforms. Analysts view this development as a bullish catalyst for the company's stock (M), highlighting tangible returns on technological investments. The move comes as traditional retailers increasingly turn to advanced technology to compete in a challenging macroeconomic environment.