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StocksMediumUpdated×6•Originally published 26 March 2026•Updated 28 March 2026•
1 min read

Netflix Raises Subscription Prices in the U.S. to Boost Revenue

Key Facts

1Netflix raised prices for all three major subscription tiers in the U.S.
2The 'Standard with Ads' plan increased by $1 to $8.99 per month.
3Standard and Premium plans increased by $2 to $19.99 and $26.99 respectively.
4This marks the second price hike implemented by the company since the start of 2026.

Netflix has raised prices for its three primary subscription tiers in the U.S., with the "Standard with Ads" plan set to reach $8.99 effective March 25, 2026. Notably, the company implemented these changes without issuing a formal press release or regulatory filing, reflecting an unconventional communication approach. This move follows a strong financial performance in 2025, during which the company's free cash flow reached $9.46 billion. Consequently, Baird reiterated an 'Outperform' rating and a $120 price target, noting that the hike signals robust management confidence. The strategy aims to boost average revenue per user (ARPU) while supporting expansion into live sports and video podcasts. These decisions underscore Netflix's pricing power and its ability to improve profit margins in an increasingly competitive streaming landscape.