X Appoints Former Aave Executive Benji Taylor as Head of Design for Payments Push

Key Facts

1X hired Benji Taylor, former product chief at Aave and design lead at Base, as its new head of design.

2The appointment comes as the company prepares to roll out its X Money payments product.

Elon Musk’s X has appointed Benji Taylor, a veteran from the decentralized finance (DeFi) space, as its new Head of Design. Taylor brings significant expertise to the role, having previously served as product chief at Aave and design lead at Coinbase’s Base network. The strategic hire comes as X prepares to roll out its highly anticipated payments ecosystem, X Money, as part of its "everything app" vision. By recruiting a leader with deep roots in crypto-native design, X signals a serious commitment to integrating sophisticated financial services into its interface. Taylor is expected to play a pivotal role in shaping the user experience for the platform's upcoming financial and payment features. Market observers suggest this move could bolster speculative interest in assets like Dogecoin, given Musk's history of promoting crypto integration within his ventures.