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StocksMediumUpdated•Originally published 25 March 2026•Updated 25 March 2026•

1 min read

ASOS H1 Core Profit Surges 50% on Successful Cost-Cutting Strategy

Key Facts

1British online retailer ASOS reported a nearly 50% year-on-year improvement in its first-half adjusted core profit.

2 months ago

Version History

Version 12 months ago

What changed: Added details on gross margin increasing to 48.5%, clarified that profits refer to EBITDA, and noted lower return rates as a key operational driver.

British online fashion retailer ASOS has reported a nearly 50% year-on-year improvement in its adjusted EBITDA for the first half of the year. This significant profit growth was driven by strict cost controls and a notable decline in product return rates from customers. Consequently, the company's gross margin increased to 48.5%, reflecting the success of its comprehensive business revamp and strategic turnaround plan. Management's focus on operational efficiency has played a crucial role in stabilizing the bottom line despite a challenging global retail environment. Investors are viewing these results as a strong indicator of the company's recovery path and its potential for long-term profitability. The news maintains a spotlight on ASOS.L shares as the market evaluates the sustainability of these restructuring measures within the FTSE 250 index.