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StocksMedium•6 March 2026•

1 min read

Wix Launches $1.75 Billion Share Repurchase via Dutch Auction

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Key Facts

1Wix.com commenced a modified Dutch Auction tender offer to purchase up to $1.75 billion in aggregate purchase price of its ordinary shares.

2The price range for the tender offer is set between $80.00 and $92.00 per share in cash.

Wix.com Ltd. (Nasdaq: WIX) has officially commenced a modified Dutch Auction tender offer to repurchase up to $1.75 billion of its ordinary shares. The company has established a price range for the purchase between $80.00 and $92.00 per share in cash. This significant buyback program will be funded entirely from Wix's existing cash reserves on hand. The move is designed to return capital to shareholders and optimize the company's capital structure by reducing the total number of outstanding shares. Market analysts view the scale of this repurchase as a strong signal of management's confidence in the company's long-term value and growth prospects. By reducing share supply, the initiative is expected to provide support for the stock price and potentially enhance future earnings per share (EPS).