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StocksMediumUpdated•Originally published 6 March 2026•Updated 6 March 2026•

1 min read

Wedbush Downgrades Trade Desk to 'Underperform' as OpenAI Partnership Hype Cools

Key Facts

1Trade Desk shares had their best day in nearly a year.

3 months ago

Version History

Version 13 months ago

What changed: The narrative shifted from pure optimism over the OpenAI partnership to skepticism after Wedbush issued a downgrade citing overvaluation and an exaggerated outlook on the deal's benefits.

Wedbush has downgraded Trade Desk (TTD) shares to 'Underperform,' signaling a sharp shift in sentiment following the recent rally linked to OpenAI partnership rumors. Analysts at the firm expressed concerns that the potential value of the collaboration has been significantly overstated by the market. Wedbush set a 12-month price target of $23, notably lower than the current trading price of approximately $29. This downgrade challenges the previous optimism that drove the stock to yearly highs, suggesting that the benefits of AI integration may already be priced in. The move highlights growing skepticism regarding the immediate financial impact of generative AI deals on ad-tech platforms. Investors are now weighing the company's fundamental valuation against the speculative gains seen earlier this week.