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StocksMedium•6 March 2026•

1 min read

ITV in Talks with Sky Over Asset Sale as 2025 Earnings Beat Expectations

A man in a suit over a stock chart with 'Mondelez International' text, surrounded by chocolate, cocoa beans, factories, and shops.

Key Facts

1ITV is in discussions with Sky regarding a possible sale of its media and entertainment business.

2The company posted a smaller decline in profits for 2025 than analysts had expected.

ITV PLC has confirmed it is in discussions with Sky regarding the potential sale of its media and entertainment division, signaling a major strategic shift. The announcement coincided with the release of the company's 2025 financial results, which showed a smaller-than-anticipated decline in profits, beating analyst expectations. Total group external revenue edged up by 1% to reach £3.5 billion, largely driven by a robust 10% growth in the ITV Studios segment. While total advertising revenue fell by 5%, a 12% surge in digital advertising helped mitigate the impact of the downturn in linear television. Management remains optimistic about future growth, citing the upcoming 2026 World Cup as a significant catalyst for advertising demand. The combination of resilient earnings and potential M&A activity has positioned the company favorably within the media sector.