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The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
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Sign InVistry Group PLC shares plummeted 16% following the company's announcement of a new strategy that prioritizes sales volume over profit margins. The shift aims to boost cash generation and sales growth by early 2026, though it has sparked concerns regarding industry-wide margin compression. Despite a 9% drop in home completions, the group reported an adjusted pre-tax profit of £268.8 million for 2025, representing a 2% increase. The sharp decline in Vistry's stock price had a ripple effect, dragging down other major UK housebuilding shares. Investors are increasingly wary that this strategic pivot could signal a potential pricing war or broader softening in housing demand.