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StocksMedium•2 March 2026•

1 min read

Criteo Becomes First Ad-Tech Partner for OpenAI’s ChatGPT Advertising Pilot

Key Facts

1Criteo announced it is the first advertising technology partner to integrate with OpenAI's advertising pilot.

Criteo (NASDAQ: CRTO) has announced its selection as the inaugural advertising technology partner for OpenAI's new advertising pilot program. This strategic collaboration will integrate Criteo’s digital commerce platform directly into the ChatGPT Free and Go versions for users within the United States. By leveraging Criteo’s advanced retail media capabilities, brands can now reach consumers through interactive AI-driven experiences. The move represents a significant step in monetizing generative AI platforms while providing Criteo with a first-mover advantage in a nascent market. Analysts view this partnership as a bullish indicator for Criteo, potentially diversifying its revenue streams and increasing its market relevance against traditional search advertising models.