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StocksMedium•27 February 2026•

1 min read

Trip.com (TCOM) Maintains Strong Buy Rating Amid Travel Recovery and Record Margins

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Key Facts

1Trip.com (TCOM) is rated a Strong Buy with a potential upside of 45-50%.

2Growth is underpinned by robust Chinese inbound/outbound travel and expanding Asia-Pacific demand.

Trip.com Group Limited (TCOM) continues to demonstrate robust performance following its Q4 results, driven by a significant recovery in both inbound and outbound Chinese travel. Analysts have maintained a "Strong Buy" rating on the stock, projecting a potential price upside of 45-50%. This growth trajectory is supported by expanding demand across the Asia-Pacific region and the company's best-in-class gross profit margins compared to its Chinese internet peers. Despite previous regulatory concerns, the integration of AI is now viewed as a strategic business enhancer rather than a threat. With an attractive forward P/E ratio of approximately 12x, TCOM remains a compelling pick for investors looking to capitalize on the ongoing travel sector momentum.