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CryptoMediumUpdated•Originally published 26 February 2026•Updated 26 February 2026•

1 min read

MARA Shares Surge Despite $1.7 Billion Q4 Loss Driven by Bitcoin Markdowns

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Key Facts

1Bitcoin miner MARA shares jumped 17% following the deal announcement.

3 months ago

Version History

Version 13 months ago

What changed: The story was updated to include MARA's Q4 financial performance, highlighting a $1.7 billion loss tied to Bitcoin markdowns, which contrasts with the positive market reaction to the Starwood AI deal.

Shares of Marathon Digital Holdings (MARA) jumped 17% following a strategic AI data center partnership with Starwood, despite the company reporting a massive $1.7 billion loss for the fourth quarter. The steep quarterly loss was primarily driven by an accounting markdown of the company's Bitcoin holdings due to price declines. The partnership with Starwood focuses on converting select infrastructure facilities into AI data centers, signaling a major shift toward high-performance computing. This diversification strategy aims to reduce MARA's reliance on volatile cryptocurrency mining rewards by leveraging its existing power assets. While the financial results highlight the inherent risks of digital asset exposure, investors focused on the growth potential of the AI sector. The move underscores a broader industry trend of crypto miners repurposing assets to capitalize on the artificial intelligence boom.