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StocksMedium•26 February 2026•

1 min read

Trade Desk Shares Plunge 17% on Weak First-Quarter Revenue Outlook

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Key Facts

1The Trade Desk shares fell more than 17% in premarket trading.

2The company forecast Q1 revenue of $678 million, missing analyst estimates of $689 million.

Shares of The Trade Desk plummeted by more than 17% in premarket trading following the release of a disappointing revenue forecast. The company projected first-quarter revenue of approximately $678 million, missing Wall Street analyst estimates of $689 million. This guidance implies a significant deceleration in year-over-year growth to roughly 10%, down from the 25.4% growth rate recorded in the prior period. The outlook has sparked concerns among investors regarding a broader slowdown in the digital advertising sector. The sharp decline reflects a loss of market confidence in the company's ability to maintain its rapid expansion pace. Market analysts suggest that this bearish sentiment could spill over into other major ad-tech stocks, including META and GOOGL.