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StocksMedium•25 February 2026•

1 min read

Amazon Enters Bear Market Territory Following 20% Stock Price Decline

Jeff Bezos in a suit over a map of the US with logistics routes, Amazon delivery vans, boxes, a drone, and a warehouse.

Key Facts

1Amazon's stock price dropped from a peak of $260 in November to just above $200 in late February.

2The decline has exceeded 20% from its recent peak, officially placing the stock in bear market territory.

Amazon.com Inc (AMZN) has officially entered bear market territory after its stock price plummeted more than 20% from its recent highs. The e-commerce giant saw its shares drop from a peak of $260 in November to just above the $200 mark in late February. This significant sell-off marks a technical shift for the mega-cap tech leader, signaling broader weakness in the consumer discretionary and technology sectors. Analysts note that the decline reflects growing investor concerns as the stock struggles to maintain its previous upward momentum. The downward trend in AMZN is expected to exert pressure on major indices, including the NASDAQ and S&P 500, due to its heavy market weighting. Market participants are now closely watching the $200 support level to determine the stock's next directional move.