Deckers Outdoor Raises FY2026 Outlook as UGG and HOKA Drive Record Growth

Key Facts

1Deckers raised its FY26 outlook based on strong performance.

2The UGG brand reached $1.3 billion in revenue.

3HOKA grew by 18% fueled by DTC sales and global expansion.

Deckers Outdoor Corporation has raised its financial guidance for fiscal year 2026, reflecting strong momentum across its core brands. The company's UGG brand achieved a significant milestone, reaching $1.3 billion in revenue during the period. Meanwhile, the HOKA brand recorded an 18% increase in growth, fueled by robust direct-to-consumer (DTC) sales and successful global expansion. This upward revision is attributed to sustained brand demand and strength in both wholesale and retail channels. Management highlighted that international expansion continues to play a critical role in the company's long-term strategy. These results demonstrate the company's ability to effectively scale its premium footwear portfolio, bolstering investor confidence.