Snap Beats Q4 Estimates as Global User Base and Profitability Surge

Snap Inc. reported robust fourth-quarter financial results for 2025, surpassing analyst expectations for both revenue and earnings driven by strong advertising pricing. The company’s global Monthly Active Users (MAU) grew by 6% year-over-year, reaching a total of 946 million. Adjusted EBITDA saw a significant increase of 30% to $358 million, bolstered by disciplined cost management and high holiday advertising demand. Despite the strong global performance, the platform experienced a decline of 4 million daily active users in the North American market. This domestic drop remains a point of caution for long-term monetization, even as international expansion continues to drive top-line growth. Overall, the earnings beat and improved profitability metrics provide a positive catalyst for SNAP shares and related technology indices.