Swiss Watch Market Stabilizes as Secondary Prices Rebound Amid Cautious Outlook

The Swiss watch industry is entering a stabilization phase following a period of post-pandemic volatility and cooling demand in China. According to analysts at UBS, the market is normalizing after the "easy money" era of the pandemic led to an unsustainable boom. The Bloomberg Subdial Watch Index, which tracks secondary-market prices, has shown a gradual upward trend for nearly a year, signaling a recovery in pre-owned luxury values. While the US market remains a pillar of strength, Europe faces uncertain demand driven by fluctuating tourism and foreign exchange rates. Major luxury groups like LVMH and Richemont are navigating this transition with a cautious outlook for 2025, ahead of a projected broader recovery in 2026.