Smurfit Westrock Targets $7 Billion EBITDA by 2030 in New Growth Plan

Smurfit Westrock has unveiled an ambitious medium-term strategic plan aimed at significantly boosting its financial performance through 2030. The global packaging leader is targeting an adjusted EBITDA of approximately $7 billion by the end of the decade. Additionally, the company expects to generate $14 billion in cumulative discretionary free cash flow as part of its post-merger integration efforts. The strategy emphasizes operational optimization in North America, which includes the closure of certain facilities in Quebec, Canada, to streamline the portfolio. Beyond restructuring, the plan integrates artificial intelligence (AI) and advanced technologies to drive future growth and maximize shareholder value. Investors are closely watching these targets as the firm seeks to solidify its market position following its recent large-scale merger.