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StocksMedium•13 February 2026•

1 min read

Philip Morris 2025 Revenues Hit $40.6B as Smoke-Free Shift Accelerates

A man in a suit over a stock chart with 'Mondelez International' text, surrounded by chocolate, cocoa beans, factories, and shops.

Philip Morris International (PMI) reported a robust financial performance for 2025, with net revenues climbing 7.3% to reach $40.6 billion. The company's strategic pivot toward smoke-free alternatives is yielding significant results, with these products now accounting for 41.5% of total revenue. A key driver of this growth was the travel retail sector, where IQOS products emerged as a top-performing category in airport channels. This transformation highlights PMI's commitment to science-backed alternatives as it diversifies away from traditional combustible cigarettes. Analysts view these results as bullish for the PM stock, noting that successful diversification enhances long-term valuation and appeals to ESG-conscious investors.