MWC26 Barcelona Announces Keynote Speakers and New Exhibitors Including Qualcomm and Meta

The GSMA has announced the initial lineup for MWC26 Barcelona, scheduled to take place from March 2 to March 5, 2026. High-profile keynote speakers include the CEOs of Qualcomm, AT&T, and Blizzard, highlighting the event's focus on advanced connectivity and digital transformation. In addition to established participants, major tech firms Adobe and Meta have been confirmed as new exhibitors for the upcoming edition. The event aims to showcase the future of mobile technology and immersive experiences through global industry leadership and cross-industry collaboration. While the announcement underscores long-term industry engagement, the immediate market impact on the involved companies remains limited given the event's distant timeframe.