Marc Lore’s AI Shopping Startup Wizard Emerges from Stealth After Five Years

Wizard, an AI-native shopping agent cofounded by serial entrepreneur Marc Lore and CEO Melissa Bridgeford, has officially launched after nearly five years in private beta. The startup aims to revolutionize the consumer retail experience by leveraging advanced AI technology to act as a personalized shopping assistant. During its stealth phase, the company focused on refining its AI-driven platform to provide seamless interactions for users. The launch highlights the growing trend of integrating AI into the e-commerce sector to enhance customer engagement and streamline the path to purchase. While Wizard remains a private entity, its emergence signals sustained venture capital interest in AI-driven retail solutions. This move marks another significant venture for Lore, who is well-known for his previous high-profile successes in the e-commerce space.