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StocksMedium•13 February 2026•

1 min read

JPMorgan Downgrades Kraft Heinz to Underweight on Sales Volume Concerns

A man in a suit over a stock chart with 'Mondelez International' text, surrounded by chocolate, cocoa beans, factories, and shops.

JPMorgan has downgraded Kraft Heinz (KHC) from neutral to underweight, lowering its price target to $22 from $24. The downgrade follows the company's decision to pause its strategic breakup plans in favor of a $600 million reinvestment in U.S. marketing and R&D. Analysts highlighted persistent declines in sales volumes and ongoing market share losses as primary headwinds for the consumer goods giant. While the company aims to stimulate growth through internal investment, JPMorgan expressed skepticism regarding the timeline for these efforts to yield tangible returns. The bank's assessment suggests limited near-term upside potential as the company navigates a challenging competitive landscape. This move has placed downward pressure on KHC shares and broader consumer staples ETFs like XLP.