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StocksMedium•13 February 2026•

1 min read

Intuit (INTU) Maintains Buy Ratings Amid Price Target Cuts and New Affirm Partnership

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Major financial institutions have maintained their positive outlook on Intuit Inc. (INTU) despite implementing significant downward revisions to their price targets. BMO Capital reiterated its 'Outperform' rating on the stock while lowering the price target from $810 to $624. Similarly, TD Cowen adjusted its target to $658 from $802, though it chose to keep its 'Buy' recommendation intact. On the operational front, Intuit announced a strategic partnership with Affirm to integrate pay-over-time solutions into QuickBooks Payments. These updates reflect a recalibration of valuation expectations by analysts, even as they remain bullish on the company's core fundamentals and fintech expansion. The move into buy-now-pay-later services for small businesses underscores Intuit's commitment to diversifying its SaaS offerings and driving long-term growth.