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CommoditiesMedium•13 February 2026•

1 min read

India's Gold Demand Weakens Amid Record Prices, Titan Co. Reports Consumer Caution

World map with commodities like oil, gold, coffee, wheat, and metals, overlaid with an upward green arrow and financial charts.

India's gold market, the world's second-largest bullion consumer, is experiencing a significant slowdown in demand as record-high prices deter buyers. Titan Co., the nation's top jewellery maker, reported cautious consumer behavior. The company noted that sales growth is primarily driven by price increases rather than volume. According to Titan's CFO, Ashok Kumar Sonthalia, customer growth has remained "muted." This trend indicates a challenging environment for the Indian gold sector. The reliance on price appreciation for sales growth, rather than increased customer engagement or volume, highlights underlying weakness in a crucial global gold market segment.