Hasbro Pivots to Digital Gaming and Adult Markets to Mitigate Tariff Risks

Hasbro CEO Chris Cocks is spearheading a strategic transformation, pivoting the company's focus toward video games and the high-margin collector card game Magic: The Gathering. This shift is designed to reduce the company's historical reliance on traditional toy manufacturing, which remains highly vulnerable to potential trade tariffs. Under the new plan, approximately 80% of Hasbro’s business operations and 95% of its capital investments will be directed toward the collector and gamified sectors. The company currently has 10 video games in active development as it seeks to capitalize on digital growth opportunities. By prioritizing these segments, Hasbro aims to improve its profit margins and insulate its supply chain from geopolitical volatility. Investors view this move as a proactive step toward modernizing the legacy toy maker's business model for a digital-first era.