StocksMedium•13 February 2026•
1 min read

Clorox Holdings Rise Amidst Institutional and Insider Buying Despite Analyst 'Reduce' Rating

Wealthfront Advisers LLC significantly increased its stake in The Clorox Company (CLX) during the third quarter, boosting its position by 93.8%. The investment firm now holds 55,981 shares of Clorox, valued at approximately $6.90 million, reflecting a notable vote of confidence. Adding to this positive sentiment, Director Pierre R. Breber also expanded his ownership by 44.44% through a direct purchase of 4,000 shares. However, this buying activity contrasts with the broader analyst community, which maintains a consensus "Reduce" rating for CLX, with an average target price of $117.93. Separately, Clorox recently declared a quarterly dividend of $1.24 per share, offering a steady return to its shareholders. The divergent views between key investors and market analysts present a mixed outlook for the consumer goods giant.