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StocksMedium•13 February 2026•

1 min read

CarMax Appoints Keith Barr as New President and CEO to Drive Digital Transformation

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CarMax, the largest used car retailer, has announced the appointment of Keith Barr as its new President and Chief Executive Officer, effective March 16. Barr previously served as the CEO of InterContinental Hotels Group, bringing a wealth of experience to his new role. He is particularly recognized for his expertise in customer experience and digital transformation. CarMax anticipates that Barr's leadership will be instrumental in enhancing its competitive position. This strategic move aims to help the company better compete with rivals in the automotive retail sector, such as Carvana.

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