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StocksMedium•13 February 2026•

1 min read

CarMax Appoints Former IHG Chief Keith Barr as New CEO to Drive Digital Growth

CarMax has officially named Keith Barr, the former CEO of InterContinental Hotels Group (IHG), as its new President and Chief Executive Officer. Barr is scheduled to assume his leadership role on March 16, 2026, succeeding the current leadership during a pivotal transition period for the company. This strategic appointment comes as the automotive retailer seeks to recover from a series of disappointing financial results and recent workforce reductions. With over 25 years of executive experience, Barr is expected to leverage his expertise in digital transformation and customer experience to revitalize operations. The move signals CarMax's commitment to its omni-channel growth strategy and technological efficiency in a competitive market. Investors are closely monitoring the transition, hoping the new leadership will reverse recent performance trends and drive long-term value for KMX shareholders.