NASCAR Rebrands Grassroots Racing Series, Partners with O’Reilly Auto Parts

NASCAR has officially rebranded its grassroots racing platform as the "NASCAR Local Racing Series Powered by O’Reilly Auto Parts." This strategic move aims to elevate local short tracks and foster emerging talent within the sport. O’Reilly Auto Parts will serve as the exclusive entitlement partner for the series, which was formerly known as the NASCAR Weekly Series. Additionally, Grizzly Nicotine Pouches has been secured as a significant track partner. This initiative underscores NASCAR's commitment to talent development and enhancing the accessibility of grassroots racing for both fans and corporate partners, providing crucial brand visibility for its sponsors.