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StocksHigh Impact•12 February 2026•

1 min read

Ford's EV Division Posts $4.8 Billion Loss, Pivots to Affordable Models

Ford's electric vehicle (EV) division, Model e, reported substantial losses totaling $4.8 billion in 2023, underscoring significant challenges in its electrification strategy. CEO Jim Farley acknowledged these financial setbacks, stating that "the customer has spoken" regarding market demand. This performance has prompted a strategic pivot for the automotive giant. Ford now plans to focus on producing "high volume, affordable" electric vehicles, aiming to better align with consumer preferences and market realities. The substantial deficit is a key financial indicator, likely to exert downward pressure on Ford's stock (F) in the short term, despite the announced shift. The company's future profitability in the EV sector hinges on the successful execution of this revised approach.