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StocksMedium•12 February 2026•

1 min read

Bloomin' Brands Appoints Planet Fitness CEO Colleen Keating to Board for Strategic Growth

A man in a suit in front of a financial dashboard, with American Express logos, a credit card, gold, and oil derricks on a golden background.

Bloomin' Brands (BLMN) has announced the appointment of Colleen Keating, CEO of Planet Fitness, to its Board of Directors, expanding the board to 11 members. This strategic move aims to bolster the company's expertise in franchising, hospitality, and consumer brands. Keating's extensive experience is expected to support Bloomin' Brands' strategic growth initiatives and enhance guest experience. While the restaurant group navigates financial challenges, including declining revenue and high leverage, its ongoing strategic turnaround efforts and robust cash flow provide a degree of cautious optimism. The appointment underscores the company's commitment to strengthening its leadership for future development.