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StocksMedium•11 February 2026•

1 min read

Starbucks Shares Rise on Jobs Report, Analyst Upgrade, and Menu Revamp

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Starbucks (SBUX) shares saw a modest gain of 0.2% to $97.75 in morning trading, rebounding after recent declines. This uptick was largely supported by a stronger-than-expected U.S. jobs report, which bolstered broader market sentiment. Further positive momentum came from Wolfe Research, which upgraded Starbucks to an "outperform" rating and raised its price target to $112. The company recently launched a comprehensive menu update across the U.S., aiming to boost customer traffic and address declining profit margins, which have fallen for eight consecutive quarters. Despite past challenges, these strategic initiatives and external market factors are contributing to a more optimistic outlook for SBUX.